{"id":1445,"date":"2025-03-24T09:57:02","date_gmt":"2025-03-24T09:57:02","guid":{"rendered":"https:\/\/pf-yb.com\/?p=1445"},"modified":"2025-03-24T09:57:41","modified_gmt":"2025-03-24T09:57:41","slug":"%d0%b4%d0%b8%d0%b3%d0%b8%d1%82%d0%b0%d0%bb%d0%bd%d0%b0%d1%82%d0%b0-%d1%82%d1%80%d0%b0%d0%bd%d1%81%d1%84%d0%be%d1%80%d0%bc%d0%b0%d1%86%d0%b8%d1%8f-%d0%ba%d0%b0%d1%82%d0%be-%d0%b4%d0%b5%d1%82%d0%b5","status":"publish","type":"post","link":"https:\/\/pf-yb.com\/bg\/blog\/2025\/03\/24\/%d0%b4%d0%b8%d0%b3%d0%b8%d1%82%d0%b0%d0%bb%d0%bd%d0%b0%d1%82%d0%b0-%d1%82%d1%80%d0%b0%d0%bd%d1%81%d1%84%d0%be%d1%80%d0%bc%d0%b0%d1%86%d0%b8%d1%8f-%d0%ba%d0%b0%d1%82%d0%be-%d0%b4%d0%b5%d1%82%d0%b5\/","title":{"rendered":"\u0414\u0418\u0413\u0418\u0422\u0410\u041b\u041d\u0410\u0422\u0410 \u0422\u0420\u0410\u041d\u0421\u0424\u041e\u0420\u041c\u0410\u0426\u0418\u042f \u041a\u0410\u0422\u041e \u0414\u0415\u0422\u0415\u0420\u041c\u0418\u041d\u0410\u041d\u0422 \u0417\u0410 \u041c\u041e\u0422\u0418\u0412\u0410\u0426\u0418\u042f\u0422\u0410 \u041d\u0410 \u0410\u0414\u041c\u0418\u041d\u0418\u0421\u0422\u0420\u0410\u0422\u0418\u0412\u041d\u0418\u0422\u0415 \u041a\u0410\u0414\u0420\u0418 \u0418\u0440\u0435\u043d\u0430 \u041d\u0438\u043a\u043e\u043b\u043e\u0432\u0430 \u0418\u0432\u0430\u043d\u043e\u0432\u0430 DIGITAL TRANSFORMATION AS A DETERMINANT FOR THE MOTIVATION IN AN ACADEMIC ENVIRONMENT Irena Nikolova Ivanova"},"content":{"rendered":"<p><strong><em>\u0420\u0435\u0437\u044e\u043c\u0435:<\/em><\/strong> The Digital transformation in education can be considered as an information-technological evolution at the administrative level that optimizes the resources meeting the specific needs of higher education institutions. The need to maintain a high level of professional qualification in the administration of higher education institutions in order to adapt to constantly changing conditions is growing tremendously. The effectiveness of this process mainly depends on the motivation of employees to fit adequately into the created digital environment.<\/p>\n<p>The aim of the present research is to analyze the organizational behavior of the administrative personnel in the academic departments in the higher education institution in the process of interaction with an implemented integrated management information system and a student information system. In the course of the research, the determination to increase mobility, work motivation and competitiveness of the employees in bilateral interaction with the academic environment is taken into account.<\/p>\n<p><strong><em>\u041a\u043b\u044e\u0447\u043e\u0432\u0438 \u0434\u0443\u043c\u0438<\/em><\/strong>: digital transformation, motivation, organizational behavior, digital competence, interaction<\/p>\n<hr \/>\n<p><strong>\u041b\u0418\u0422\u0415\u0420\u0410\u0422\u0423\u0420\u0410<\/strong><\/p>\n<p><strong>\u0415\u0432\u0433\u0435\u043d\u0438\u0435\u0432, \u0413., \u0411\u043b\u0438\u0437\u043d\u0430\u043a\u043e\u0432, \u0419., \u041f\u0430\u0443\u043d\u043e\u0432, \u041c., &amp; \u0410\u0442\u0430\u043d\u0430\u0441\u043e\u0432\u0430, \u041c.<\/strong> (1993). <em>\u041e\u0440\u0433\u0430\u043d\u0438\u0437\u0430\u0446\u0438\u043e\u043d\u043d\u043e \u043f\u043e\u0432\u0435\u0434\u0435\u043d\u0438\u0435.<\/em> \u0421\u043e\u0444\u0438\u044f: \u0423\u0418 \u0421\u0442\u043e\u043f\u0430\u043d\u0441\u0442\u0432\u043e<\/p>\n<p><strong>\u0418\u043b\u0438\u0435\u0432\u0430, \u0418., \u041a\u044a\u043d\u0435\u0432\u0430, \u041d., \u0414\u0438\u043c\u0438\u0442\u0440\u043e\u0432\u0430, \u0421., \u041a\u0443\u043d\u043e\u0432\u0430, \u0418.<\/strong> (2005). <em>\u0410\u0434\u043c\u0438\u043d\u0438\u0441\u0442\u0440\u0430\u0442\u0438\u0432\u043d\u0430 \u0440\u0435\u0444\u043e\u0440\u043c\u0430 \u0438 \u043c\u043e\u0442\u0438\u0432\u0430\u0446\u0438\u044f \u0437\u0430 \u0440\u0430\u0431\u043e\u0442\u0430 \u043d\u0430 \u0434\u044a\u0440\u0436\u0430\u0432\u043d\u0438\u0442\u0435 \u0441\u043b\u0443\u0436\u0438\u0442\u0435\u043b\u0438, \u041f\u0440\u043e\u0444\u0435\u0441\u0438\u043e\u043d\u0430\u043b\u043d\u043e \u043e\u0431\u0435\u0434\u0438\u043d\u0435\u043d\u0438\u0435 \u043d\u0430 \u0434\u044a\u0440\u0436\u0430\u0432\u043d\u0438\u0442\u0435 \u0441\u043b\u0443\u0436\u0438\u0442\u0435\u043b\u0438<\/em>, \u0421\u043e\u0444\u0438\u044f.<\/p>\n<p><strong>\u041c\u0430\u043a\u0430\u043a\u043e\u0432, \u0425.<\/strong> (2000). <em>\u0423\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u0435 \u043d\u0430 \u0447\u043e\u0432\u0435\u0448\u043a\u0438\u0442\u0435 \u0440\u0435\u0441\u0443\u0440\u0441\u0438 \u0432 \u043e\u0440\u0433\u0430\u043d\u0438\u0437\u0430\u0446\u0438\u044f\u0442\u0430. \u0427\u0430\u0441\u0442 1. \u0415\u0432\u043e\u043b\u044e\u0446\u0438\u044f, \u043c\u043e\u0442\u0438\u0432\u0430\u0446\u0438\u044f, \u043b\u0438\u0434\u0435\u0440\u0441\u0442\u0432\u043e,<\/em> \u0421\u0442\u0430\u0440\u0430 \u0417\u0430\u0433\u043e\u0440\u0430: \u0423\u0418. \u0422\u0440\u0430\u043a\u0438\u0439\u0441\u043a\u0438 \u0443\u043d\u0438\u0432\u0435\u0440\u0441\u0438\u0442\u0435\u0442 \u0421\u0442\u0430\u0440\u0430 \u0417\u0430\u0433\u043e\u0440\u0430.<\/p>\n<p><strong>\u041c\u041e\u041d. \u0421\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0447\u0435\u0441\u043a\u0438 \u0434\u043e\u043a\u0443\u043c\u0435\u043d\u0442\u0438.<\/strong> 2000, \u201e\u0421\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u044f \u0437\u0430 \u0440\u0430\u0437\u0432\u0438\u0442\u0438\u0435 \u043d\u0430 \u0432\u0438\u0441\u0448\u0435\u0442\u043e \u043e\u0431\u0440\u0430\u0437\u043e\u0432\u0430\u043d\u0438\u0435 \u0432 \u0420\u0435\u043f\u0443\u0431\u043b\u0438\u043a\u0430 \u0411\u044a\u043b\u0433\u0430\u0440\u0438\u044f 2021-2030 \u0433.\u201c. \u0418\u0437\u0432\u043b\u0435\u0447\u0435\u043d\u043e \u043e\u0442 \u041f\u043e\u0440\u0442\u0430\u043b \u0437\u0430 \u043e\u0431\u0449\u0435\u0441\u0442\u0432\u0435\u043d\u0438 \u043a\u043e\u043d\u0441\u0443\u043b\u0442\u0430\u0446\u0438\u0438, \u041c\u0438\u043d\u0438\u0441\u0442\u0435\u0440\u0441\u043a\u0438 \u0441\u044a\u0432\u0435\u0442: https:\/\/www.strategy.bg\/strategicdocuments\/View.aspx?lang=bg-BG&amp;Id=1492<\/p>\n<p><strong>\u041d\u0430\u0446\u0438\u043e\u043d\u0430\u043b\u0435\u043d \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0447\u0435\u0441\u043a\u0438 \u0434\u043e\u043a\u0443\u043c\u0435\u043d\u0442,<\/strong> 2000, \u201e\u0426\u0438\u0444\u0440\u043e\u0432\u0430 \u0442\u0440\u0430\u043d\u0441\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u044f \u043d\u0430 \u0411\u044a\u043b\u0433\u0430\u0440\u0438\u044f \u0437\u0430 \u043f\u0435\u0440\u0438\u043e\u0434\u0430 2020-2030 \u0433.\u201c. \u0418\u0437\u0432\u043b\u0435\u0447\u0435\u043d\u043e \u043e\u0442 \u041f\u043e\u0440\u0442\u0430\u043b \u0437\u0430 \u043e\u0431\u0449\u0435\u0441\u0442\u0432\u0435\u043d\u0438 \u043a\u043e\u043d\u0441\u0443\u043b\u0442\u0430\u0446\u0438\u0438, \u041c\u0438\u043d\u0438\u0441\u0442\u0435\u0440\u0441\u043a\u0438 \u0441\u044a\u0432\u0435\u0442: https:\/\/www.strategy.bg\/strategicdocuments\/View.aspx?lang=bg-BG&amp;Id=1318<\/p>\n<p><strong>\u041f\u0430\u043d\u0430\u0439\u043e\u0442\u043e\u0432, \u0414.<\/strong> (2014). \u041d\u043e\u0432\u0438 \u043f\u043e\u0434\u0445\u043e\u0434\u0438 \u043f\u0440\u0438 \u0438\u0437\u0441\u043b\u0435\u0434\u0432\u0430\u043d\u0435 \u043d\u0430 \u0447\u043e\u0432\u0435\u0448\u043a\u043e\u0442\u043e \u043f\u043e\u0432\u0435\u0434\u0435\u043d\u0438\u0435 \u0438 \u043c\u043e\u0442\u0438\u0432\u0430\u0446\u0438\u044f\u0442\u0430 \u0432 \u043e\u0440\u0433\u0430\u043d\u0438\u0437\u0430\u0446\u0438\u0438\u0442\u0435, <em>\u0418\u043a\u043e\u043d\u043e\u043c\u0438\u0447\u0435\u0441\u043a\u0430 \u043c\u0438\u0441\u044a\u043b, \u043a\u043d. 5, <\/em>133-151.<\/p>\n<p><strong>\u0426\u0430\u043d\u043a\u043e\u0432, \u0421., \u0412\u043e\u0439\u043d\u043e\u0445\u043e\u0432\u0441\u043a\u0430, \u0412.<\/strong> (2014). \u0420\u043e\u043b\u044f\u0442\u0430 \u043d\u0430 \u0441\u044a\u0432\u0440\u0435\u043c\u0435\u043d\u043d\u0438\u0442\u0435 \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u043e\u043d\u043d\u0438 \u043e\u0431\u0440\u0430\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u043d\u0438 \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u0438 \u0437\u0430 \u043f\u043e\u0432\u0438\u0448\u0430\u0432\u0430\u043d\u0435 \u043c\u043e\u0442\u0438\u0432\u0430\u0446\u0438\u044f\u0442\u0430 \u043d\u0430 \u043e\u0431\u0443\u0447\u0430\u0435\u043c\u0438\u0442\u0435, \u0412: <em>\u041d\u0410\u0423\u0427\u041d\u0418 \u0422\u0420\u0423\u0414\u041e\u0412\u0415 \u041d\u0410 \u0420\u0423\u0421\u0415\u041d\u0421\u041a\u0418\u042f \u0423\u041d\u0418\u0412\u0415\u0420\u0421\u0418\u0422\u0415\u0422, \u0442\u043e\u043c 53, \u0441\u0435\u0440\u0438\u044f 11,<\/em> \u0441. 142<\/p>\n<p><strong>\u0426\u0432\u0435\u0442\u043a\u043e\u0432\u0430, \u0419.<\/strong> (2001). <em>\u041c\u043e\u0442\u0438\u0432\u0430\u0446\u0438\u043e\u043d\u043d\u0430 \u0438 \u043a\u043e\u0433\u043d\u0438\u0442\u0438\u0432\u043d\u0430 \u0440\u0435\u0433\u0443\u043b\u0430\u0446\u0438\u044f \u043d\u0430 \u0443\u0447\u0435\u043d\u0435\u0442\u043e, <\/em>\u0438\u0437\u0434\u0430\u0442\u0435\u043b\u0441\u0442\u0432\u043e \u201e\u041f\u0440\u043e\u043f\u0435\u043b\u0435\u0440\u201c, \u0421\u043e\u0444\u0438\u044f.<\/p>\n<p><strong>Brown, D. H.<\/strong> (1994). <em>Principles of Language learning and teaching<\/em>. Englewood Cliffs, New Jersey: Prentice-Hall.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>REFERENCE<\/strong><\/p>\n<p><strong>Brown, D. H.<\/strong> (1994). <em>Principles of Language learning and teaching<\/em>. Englewood Cliffs, New Jersey: Prentice-Hall.<\/p>\n<p><strong>Evgeniev, G., Bliznakov, Y., Paunov, M., &amp; Atanasova, M.<\/strong> (1993). <em>Organizatsionno povedenie<\/em>. Sofia: UI Stopanstvo<\/p>\n<p><strong>Ilieva, I., Kaneva, N., Dimitrova, S., Kunova, I.<\/strong> (2005). <em>Administrativna reforma i motivatsiya za rabota na darzhavnite sluzhiteli,<\/em> Profesionalno obedinenie na darzhavnite sluzhiteli, Sofia.<\/p>\n<p><strong>Makakov, H.<\/strong> (2000). <em>Upravlenie na choveshkite resursi v organizatsiyata. Chast 1. Evolyutsiya, motivatsiya, liderstvo,<\/em> Stara Zagora: UI. Trakiyski universitet Stara Zagora.<\/p>\n<p><strong>MON. Strategicheski dokumenti.<\/strong> 2000, \u201eStrategiya za razvitie na vissheto obrazovanie v Republika Balgariya 2021-2030 g.\u201c. Izvlecheno ot Portal za obshtestveni konsultatsii, Ministerski savet: https:\/\/www.strategy.bg\/strategicdocuments\/View.aspx?lang=bg-BG&amp;Id=1492<\/p>\n<p><strong>Natsionalen strategicheski dokument<\/strong>, 2000, \u201eTsifrova transformatsiya na Balgariya za perioda 2020-2030 g.\u201c. Izvlecheno ot Portal za obshtestveni konsultatsii, Ministerski savet: https:\/\/www.strategy.bg\/strategicdocuments\/View.aspx?lang=bg-BG&amp;Id=1318<\/p>\n<p><strong>Panayotov, D.<\/strong> (2014). Novi podhodi pri izsledvane na choveshkoto povedenie i motivatsiyata v organizatsiite<em>,<\/em> <em>Ikonomicheska misal, kn. 5, <\/em>133-151.<\/p>\n<p><strong>Tsankov, S., Voynohovska, V.<\/strong> (2014). Rolyata na savremennite informatsionni obrazovatelni tehnologii za povishavane motivatsiyata na obuchaemite, <em>V: NAUCHNI TRUDOVE NA RUSENSKIYA UNIVERSITET, tom 53, seriya 11, s. 142<\/em><\/p>\n<p><strong>Tsvetkova, Y.<\/strong> (2001).<em> Motivatsionna i kognitivna regulatsiya na ucheneto,<\/em> izdatelstvo \u201ePropeler\u201c, Sofia.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Author<\/strong> <strong>Info:<\/strong><\/p>\n<p><em>Irena Nikolova Ivanova<\/em><\/p>\n<p>Medical College<\/p>\n<p>Trakia University \u2013 Stara Zagora, Bulgaria<\/p>\n<p>\u0435-mail: <a href=\"mailto:irena.ivanova@trakia-uni.bg\">irena.ivanova@trakia-uni.bg<\/a><\/p>\n<hr \/>\n<p><img loading=\"lazy\" class=\"alignnone  wp-image-659\" src=\"https:\/\/pf-yb.com\/wp-content\/uploads\/2020\/11\/pdf-150x150.png\" alt=\"\" width=\"111\" height=\"111\" srcset=\"https:\/\/pf-yb.com\/wp-content\/uploads\/2020\/11\/pdf-150x150.png 150w, https:\/\/pf-yb.com\/wp-content\/uploads\/2020\/11\/pdf-300x300.png 300w, https:\/\/pf-yb.com\/wp-content\/uploads\/2020\/11\/pdf-12x12.png 12w, https:\/\/pf-yb.com\/wp-content\/uploads\/2020\/11\/pdf-500x500.png 500w, https:\/\/pf-yb.com\/wp-content\/uploads\/2020\/11\/pdf.png 512w\" sizes=\"(max-width: 111px) 100vw, 111px\" \/><a href=\"https:\/\/pf-yb.com\/wp-content\/uploads\/2025\/03\/37.-Irena-Ivanova.pdf\">37. Irena Ivanova<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Abstract: The Digital transformation in education can be considered as an information-technological evolution at the administrative level that optimizes the resources meeting the specific needs of higher education institutions. The need to maintain a high level of professional qualification in the administration of higher education institutions in order to adapt to constantly changing conditions is [\u2026]<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[150],"tags":[152],"_links":{"self":[{"href":"https:\/\/pf-yb.com\/bg\/wp-json\/wp\/v2\/posts\/1445"}],"collection":[{"href":"https:\/\/pf-yb.com\/bg\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pf-yb.com\/bg\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pf-yb.com\/bg\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/pf-yb.com\/bg\/wp-json\/wp\/v2\/comments?post=1445"}],"version-history":[{"count":2,"href":"https:\/\/pf-yb.com\/bg\/wp-json\/wp\/v2\/posts\/1445\/revisions"}],"predecessor-version":[{"id":1448,"href":"https:\/\/pf-yb.com\/bg\/wp-json\/wp\/v2\/posts\/1445\/revisions\/1448"}],"wp:attachment":[{"href":"https:\/\/pf-yb.com\/bg\/wp-json\/wp\/v2\/media?parent=1445"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pf-yb.com\/bg\/wp-json\/wp\/v2\/categories?post=1445"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pf-yb.com\/bg\/wp-json\/wp\/v2\/tags?post=1445"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}